It’s been just three weeks since Justin Bieber’s perfume, Someday, made its debut at Macy’s, and it has already become the department store’s biggest celebrity fragrance launch, eclipsing other big names like Rihanna, Jessica Simpson, and Jennifer Lopez.
Of course, sales might have experienced a boost due to the fact that the first 325 fans that shelled out $135 for the Someday gift set on June 23rd at Macy’s Herald Square got to take a photo with Justin. Hey, J-Lo! I don’t remember you doing anything like that.
Another thing that might have helped sales is Justin Bieber’s dedication to sharing the wealth. He’s donating net profits from perfume sales to the Make-A-Wish Foundation and Pencils of Promise, an organization that builds schools in developing countries.
Justin shared his enthusiasm in an email, saying, “I’m excited and humbled at the news about Someday. It means a lot to me that my fans are there to support. And the best part for me is that my favorite charities are going to share in the success. It is important to pay it forward.”
Paul West, the chairman and CEO of the charity-minded beauty company, Give Back Brands, was also excited about the success of Justin’s Someday. “Justin’s fans have spoken,” said West. “This incredible fragrance and Justin’s massive worldwide appeal paired with the idea that you can buy something you love and at the same time contribute to a meaningful cause proved to be an incredibly compelling proposition.”
Source: BSCKids
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