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The Observer newspaper in the UK published a report indicating that Justin Bieber is more influential in the social networking sphere than Barack Obama or The Dalai Lama.

According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views. Braun recognized the appeal. Prior to flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras.' We'll give it to kids, let them do the work, so that they feel like it's theirs", recalled Braun.

Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly; his account was reported in November 2010 to have over 6 million followers. Since then he has been consistently gaining followers at an average of 24,000 per day. The accounts also serve marketing purposes; for example, Bieber's music video for "One Time" only began selling quickly after it was uploaded to YouTube.

Usher comments that while he and Bieber were both signed at the same age, "I had the chance to ramp up my success, where this has happened to Bieber abruptly." As a result, Usher, Braun, Bieber's bodyguard Kenny, and other adults surrounding Bieber constantly coach him on handling fame and his public image.

After signing Bieber, Usher appointed one of his former assistants, Ryan Good, to be Bieber's road manager and stylist. Good, once nicknamed Bieber's "swagger coach", created a "streetwise look" for the singer which consisted of baseball caps, hoodies, dog chains and flashy sneakers. Amy Kaufman of The Los Angeles Times comments, "Though a product of a middle-class suburban upbringing in Stratford, Ontario, Bieber's manner of dress and speech ("Wassup man, how you doin'?" or "It's like, you know, whateva' ") suggest he's mimicking his favorite rappers."

Bieber is often featured in teen magazines such as Tiger Beat, and has been labeled a "teen hearthrob". Bieber has released a collection of nail varnishes to raise awareness for charity. Wax statues of Bieber are on display at Madame Tussauds wax museums in New York, Amsterdam and London.

Hair

The longer hairstyle formerly worn by Bieber and its popularity with teenage girls proved to be cultural phenomenon, becoming one of the most copied hairstyles among teenage boys.

Bieber changed his hairstyle in February 2011 and a lock of Justin Bieber's hair has been sold for $40,668 (£25,024) in a charity sale on, with 98 bids in total. The hair toured America with its own bodyguard, and fans could have their picture taken with it in return for a charitable donation.  Bieber donated the winnings to a charity which rescues and rehabilitates animals.

Longer hairstyle

2011

Facts

Justin Drew Bieber (pronounced /ˈbiːbɚ/ bee-bər, was born on March 1, 1994), in London, Ontario, and was raised in Stratford, Ontario. Bieber's mother, Patricia Lynn "Pattie" Mallette, was 18 years old when she became pregnant with her son. Mallette, who worked a series of low-paying office jobs, raised Bieber as a single mother in low-income housing. Bieber has maintained contact with his father, Jeremy Jack Bieber, who married another woman and had two children. Bieber's paternal great-grandfather was a German immigrant to Canada. His mother's ancestry is French Canadian.

During his childhood, Bieber was interested in hockey, soccer, and chess; he often kept his musical aspirations to himself. As he grew up, Bieber taught himself to play the piano, drums, guitar, and trumpet. In early 2007, when he was twelve, Bieber sang Ne-Yo's "So Sick" for a local singing competition in Stratford and placed second. Mallette posted a video of the performance on YouTube for their family and friends to see. She continued to upload videos of Bieber singing covers of various R&B songs, and Bieber's popularity on the site grew.

Justin Bieber is a Canadian pop/R&B singer-songwriter and actor.  Bieber was discovered in 2008 by Scooter Braun, who happened to come across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher,  and then to a recording contract with Island Records offered by L.A. Reid. His debut single, "One Time", released worldwide in 2009, peaked in the top ten in Canada and charted in the top thirty in several international markets. His debut release, My World, followed on November 17, 2009, and was eventually certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

Bieber's first full studio release, My World 2.0, was released on March 23, 2010 and has since received similar success; it debuted at number one and within the top ten of several countries, and was certified platinum in the United States. It was preceded by the worldwide top-ten single, "Baby", in January 2010. The music video of "Baby" is currently ranked as the most viewed and most discussed YouTube video,  and was the most disliked until being overtaken by Rebecca Black's song Friday. Bieber followed-up the release of his debut album with his first headlining tour, the My World Tour, the remix albums My Worlds Acoustic and Never Say Never – The Remixes, and the 3D biopic-concert film Justin Bieber: Never Say Never – which had an opening weekend gross that nearly matched the record for the biggest opening weekend for a concert-film.

Bieber has been nominated and awarded numerous accolades over the past few years, winning Artist of the Year at the 2010 American Music Awards, and being nominated for Best New Artist and Best Pop Vocal Album at the 53rd Grammy Awards, among others. Bieber is considered a teen idol, and has been subject to acclaim from fans, as well as criticism and controversy from matters concerning his popularity and image.

Instruments

Justin Bieber plays the drums, the guitar, the piano, and the trumpet - as well as singing obviously. He is mostly self-taught. He started his career through YouTube when he put up some videos of him singing - and was then discovered by his current manager who saw his talent straight away.