Justin Bieber has gone missing in Guelph

Employees at a south-end Shoppers Drug Mart allege two teenage girls wearing dark hooded sweatshirts walked into the store Wednesday night, grabbed a cardboard cutout of the teenage heartthrob and walked out.

The cardboard Beiber had just arrived Saturday at the Scottsdale Drive pharmacy.

Guelph Police have been notified and are looking into the incident.

The cutout was being used to promote Bieber’s new fragrance Someday. The 17-year-old singer partnered with Give Back Brands to manufacture the scent for female fans. Profits from the sale of the fragrance will be donated to Bieber’s favourite charities.

Scottsdale Shoppers beauty boutique manager Angelica Anselmini said the cutout was going to be auctioned off after the perfume promotion. Proceeds from the local auction were going to be donated to a children’s charity.

“I know they’re kids pulling pranks but they could have asked how to win it or if it was available,” Anselmini said. “You don’t just walk in and steal something.”

Anselmini said Bieber stood just inside the drugstore’s entrance.

“He was there to kind of greet you. He was the first thing you saw when you walked in,” Anselmini said.

She said video surveillance shows one teenager wait for the fragrance counter employee to help a customer. The girl then grabs the cutout and walks to the door, Anselmini said. Anselmini said a second girl can be seen holding the entrance door for the thief. Anselmini thinks a third person may have been waiting in a car in the parking lot.

Cutouts of Stratford’s singing sensation are on display at every Shoppers Drug Mart.

A call to Shoppers Drug Mart’s national office was not immediately returned.

Several employees at the Stone Road Mall Shoppers Drug Mart said their cutout is popular among Bieber’s young female fan base. It’s not uncommon for pre-teen and teenage girls come in and pose for photos with the cutout.

Bieber rose to international superstardom after being discovered on Youtube. He is the first male artist to develop a fragrance for his female fans first.

Source: Guelph Mercury