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29/06/2011

How Justin Bieber's tween tweets rule the Internet

(CBS/What's Trending) - Oh, Bieber, Bieber, Bieber. We know, we know - why are we talking about this? Because Bieber's social media machine dominates the Internet. Fans do not get more enthusiastic about anyone other than JB. These fans are the people who create the trends online. Here's how tweets from the likes of @BieberLuvr94 and @Biebz4eva can grow into full-blown hysteria.

If you've seen the headlines lately, they have been full of "Justin Bieber death threats" from fans to people daring to offend the Biebs. Last week, Justin was "attacked" by a crazed fan that ended up being undercover police officer, Tom  Petterson or Patterson or Peterson, (all variations of the name have received death threats) trying to help him out. Before fans figured that out there were thousands of future Mrs. Bieber's ready to show this "crazed fan" a thing or two and it began online. 

As soon as they had a name, fans searched far and wide to find this man and anyone named Tom Petterson was bound to receive something from an upset fan. The irate tweets, emails, messages, and more that Tom Pettersons across the world received were enough to startle even other Bieber fans that didn't participate. His name was trending nationwide on Twitter the day of the "attack." Internet curators Buzzfeed even put together a list of the craziest tweets seen from fans. This isn't the first time fans have gone after someone that upset their precious JB and it probably won't be the last.

The online posse Bieber has is not to be taken lightly. We all joke about it, but these fans mean business. The overwhelming amount of people with Bieber-related Twitter names, that change their Facebook names to relate, the groups they start, the other fans they reach - no tween has been able to have this power with the star they love until now. 

Boy bands in the past remained in their own groups, message boards, fan clubs, etc. but now with the ability to take fan concerns straight to public's eyes and ears give the Bieber Nation a voice never before possible. With a Klout score of 100 (essentially the highest "credit score" you can have online), his 10 million + followers on Twitter, and the second most active page on Facebook (#1 belonging to Jesus Daily), Bieber fans will be heard. 

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